Web conferencing is one of the best ways to promote products and brands in the 21st century. It allows a company to showcase and demonstrate its products to an audience that doesn’t have to leave home to learn a lot in a short time. An enterprise can utilise such webinar services from experienced professionals without paying the high costs of a trade show. Here are some important ways that webinar services can help impact a business and generate leads.

Reaching a Global Audience

The most essential reason to hold webinars is to reach as many people around the world as possible. Webinar services such as the UK-based MeetingZone can open doors for both new and established global businesses, reaching an audience of up to 3,000 participants. One of the keys that such a service can provide is collaborative tools that allow webinar presenters to interact with their audience.

Working with Customer Service

For businesses that are new to this new type of virtual marketing, webinar services provide customer service to answer questions on how to utilise web conferencing technology. Whether it deals with video, audio, polls or online chat, a customer service agent can help through all phases of the presentation. Trainers can consult presenters day or night on how to do the best possible conference using multimedia solutions.

Customisable Logistics

When it comes to invitations, registration, lead tracking and campaign management, a business can design a process that fits its needs when planning a webinar. Not only can this preparation process be completely automated, data can be imported directly into CRM and marketing automation systems. There’s no complex software involved at all, allowing presenters to concentrate on their own expertise. Web conferencing is also cross-platform, meaning that it doesn’t matter what operating system visitors are using to access the webinar. Robust enterprise security software provided by the webinar services protects all the data, eliminating the need to purchase hardware or software.

Audience Interaction

One of the most powerful reasons to do webinars is to interact with an audience in multiple ways. Answering questions that come from emails is an effective way to personalize a brand for potential customers around the world. At the end of the webinar the presenter can use call to action statements to get viewers and listeners to sign up for more information or take surveys, which can both help build a marketing list. Here are some other benefits to staging two-way communication with viewers and listeners:

  • Share content in real time
  • Ask for audience feedback
  • Use attention monitoring features
  • Display five panelists at a time on the screen
  • Connect with screen sharing, either on a one-to-one or one-to-many basis
  • Users can participate by asking questions on the phone
  • Participants can check who else is online and access various documents and applications

Archiving Events

Another great advantage to webinar services is that they can archive your entire webinar presentation and provide access to it for users. Presenters can customise however they want who gets access to this content, whether it requires a login or not. Archiving webinars is an excellent way to document business time markers  and original content that can be linked to websites and shared on social media.

Other Types of Web Conferencing

Not only can web conferencing be used for virtual trade shows, it can also be used for private enterprise meetings that require secure logins. It can be very effective as a training tool or for group collaboration within an organization. It’s also an efficient way for a business to have a brainstorming session with team members that operate from remote locations.