Employers can use Facebook as a recruiting tool in a few different ways. In any case, using Facebook gives employers access to a large database of high-quality candidates beyond what you’d find on sites like LinkedIn. In addition to creating pages and groups, employers can advertise open positions using Facebook Advertising, find referrals using their current employees’ social networks, and create content to spread the word and market open positions.
It’s All About Community
Creating a Facebook page or group is one of the easiest ways to network with potential candidates and advertise open positions at the same time. The community you create can be focused on a specific position, skill set, location, or industry.
Use the page to create a sense of community, share valuable content, and advertise the positions you are trying to fill. Post job openings directly to the wall, or create an RSS feed that updates automatically as jobs are posted on your business’s website. Encourage fans of the page to pass the word on to their social networks by creating content worthy of being passed along.
Utilize Your Current Network
Some of the best candidates come from internal referrals. Allow your employees to access Facebook at work and ask that they post a link to a current opening at the company if they’d like. Not only can this provide you with high-quality candidates, but you can offer a referral incentive or bonus when your current employees refer their friends or family.
Use the Facebook Directory
Facebook now offers a directory of people, pages, and places employers can search through to find high-quality candidates. You can target specific pages or locations easily and browse through the various listings that are returned with each search. You’ll have access to employment history and previous job titles for users that allow the information to be public, which can be a great help when searching for that perfect match.
You can get even more specific by using Facebook Graph Search, which allows you to search for specific terms like “web designer in Los Angeles.” Graph search allows you to search through anything that has been shared with you, whether text, video, pictures, or data.
Run an Ad Campaign
If you have some money to spend, you can always choose to run a Facebook advertising campaign to target a specific demographic or keyword. With Facebook, you can easily create a campaign advertising open positions within your company in just a few minutes.
If there are certain skill sets or experience you’re looking for, target your ads using those keywords. You’ll pay a fee to Facebook whenever someone clicks on your advertisement, but the referrals should be high quality on a consistent basis. You can set a budget for each campaign so the ads will stop running once you’ve reached a certain dollar limit.
Facebook is a great way to advertise open positions and get people involved in the hiring process. You can still use traditional methods and other social networks to recruit, but Facebook can be a great supplement when searching for suitable candidates.