The internet has gone mobile. More than half of the active internet user access the internet by use of mobile phones. To emphasise the need for mobile responsive websites, Google came with the “mobilegeddon” algorithm update where the mobile friendly websites would enjoy better ranking over other sites that are not mobile friendly.

For businesses looking to net the huge market that is mobile phone users, they must work to retain the interest mobile users interest in their sites. Here are tips to reducing the bounce rate for mobile users

Good font and button sizes

The font type and size and the size of clickable buttons is very important when it comes to mobile phones. The ideal font should be 14px or larger. Businesses should adjust their website font sizes for maximum legibility rather than having their users zoom in to read the content.

Labels and forms could use smaller fonts but not less than 12px. Bigger buttons reduce the chance that the user will miss a button or hit a wrong one by mistake. This way, the website will maximise the user experience on mobile phones and encourage users to read on.

Getting it right on images

Images are important for the physical appeal of any site. However, the images must be optimised for the mobile phones. The website should be devoid of too many images and images that are too large since they will take much longer to load on mobile device. This is likely to frustrate the mobile users and have then click the back button fast.

However, this does not mean that one put poor quality images. Most smartphones have capabilities to show enhanced images, which can also be a marketing tool. There should be balance between size and quality.

Improving on content readability

Website visitors do not have all the time to read huge chunks of information. Research has shown that most mobile users have attention span of about ten seconds. Whatever they read in the ten seconds should be exciting and hold their interest to read more.

The site should start by a big and bold headline then followed by subheadings and bullet points to make the content easier to read. The content should end with an actionable call to action in a few lines.

Limiting advertising material on the mobile site

The mobile screen is not large enough to handle lots of advertising clutter. In fact, most of the readers across various platforms hate invasive and hard selling tactics on the websites. Top on the list of the annoying ads include banner ads and popups. Most website visitors are likely to bounce back on encountering irrelevant popups on the site. The website can promote its products in a less invasive means such as clickable ads, content that is engaging among other means.

Using responsive designs

By the use of responsive design, website developers are able to fine-tune the content to fit different screen sizes. The tools used in making responsive websites include flexible images, cascading style sheets and flexible images among others. Once the visitors click on the site’s URL, the responsive design setting automatically detects the size of the screen and orientation of the mobile phone and changes the website layout accordingly. This makes the website friendly to all the types of mobile phone screens.

The future of online marketing is mobile. Thus, companies, like Surge Media that are serious on using the internet to market their goods design sites that engage and interest mobile phone users.

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