amazon is the world’s largest online retailer and is also producing Kindle e-book readers and Kindle fire computers.  Amazon is one of the biggest cloud computing service providers of the world. This huge multinational e-commerce organization’s head office is located in Seattle, Washington. is the brainchild of Jeff Bezos, who formed it in 1995. Jeff named it after the Amazon River. Initially, Amazon used to sell books only (online book store) but now the company has diversified its business operations. Amazon is now retailing food, toys, furniture, DVDs, video games, jewelry and etc along with books.

Due to the continuous increase of users, Amazon has launched separate websites for several countries and is planning to include more countries in that list.  Amazon did its initial public offering in 1997 and since then its share price has improved a lot.

Amazon has faced several law suits from the big retailers like Walmart and Barnes and Noble. Amazon settled down both of these suits outside court.  Amazon has recently acquired Kiva Systems in 2012 (Amazon’s List of acquisition is quite long). Amazon’s net income in 2011 was reportedly around $631 million.

Jeff Bezos is one of the most successful e-commerce entrepreneurs. He has done Bachelor of Science (Electrical Engineering and Computer Science Majors). Time Magazine acknowledged his successful career and named him ‘Person of the Year’ in 1999.

Kindle is a product that has taken Amazon to new level of success. Want to know more about Kindle from Jeff Bezos? Watch the video below to find out more about Amazon and Kindle. Video includes;

  1. Jeff Bezos discussed about the comparison people make between Kindle and iPad.
  2. He also explained Amazon’s approach behind Kindle book.
  3. Jeff made an arguement in this interview that people could afford an extra device for reading.
  4. What are the key features of Kindle?
  5. Jeff said that his company’s mission is to become customer centered with the help of lovely example.

These are just glimpses, to learn all of the above mentioned points in detail watch the video.

Video – Founder & CEO Jeff Bezos on Amazon

(filmed 2011 Charlie Rose interview)

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