New Ways of TV Advertising: Becoming Digital

Technology is always changing; the advancement in the digital age means people turn to new platforms for entertainment and news. Consumers are watching their favorite TV shows, news reports and worldwide sporting events on hand-held devices, smart phones, and [...]

Why You Need Retargeting Banners To Your Online Advertising?

Retargeting banners allow companies to engage with clients that have indicated an interest to use a particular service, product or brand. Marketers have been moving away from display advertising because they think it does not offer great returns on investment. [...]

Digital Marketing – Why you need a Digital Marketing Strategy

Every company has a business plan, an overall strategy identifying their objectives for years 1,2 and 3 – and often years 4 and 5. Laid out in this plan are the steps, resources to implement and challenges to overcome to [...]

Are You Spending Enough on Marketing? How to Tell

If you're in business, you're in competition - competition with your rivals and competition with the cluttered noise of a billion different salesman screaming on the Internet. Your online marketing strategy can do more to propel your company forward than [...]

Domain Parking – What It Is and How You Can Make Money Out of It?

Many people are a bit confused about the concept of domain parking and they get even more puzzled when they hear that one can actually make money parking domains. Good thing you found this article, then, as it is meant [...]

Is Facebook Advertising Worth the Investment?

With so many marketing campaigns directed at Twitter, some businesses overlook Facebook as a social media outlet limited to personal use, not business. Overlooking the world's most widely used social medium, however, is not a wise choice for anyone trying [...]

The Pros and Cons of RSS Advertising

While the internet has revolutionized the way that we are able to get information, it can actually be quite a challenge to keep up with all the different sources of information that are available. This is something that not only [...]

Advantages and Disadvantages of Email Advertising

Since the early days of the internet businesses have been able to take advantage of the many benefits offered by email. Emailing is just one of the best ways to exchange information because it doesn't require a direct line of [...]

Infographic: What Part of a Site People Look More When It Comes to Ads?

When released any sort of advertisement online companies expect to advertise in the right place so people manage to see it as much as possible. This interesting infographic brought to us by Chartbeat and managed to find out quite a [...]

Case Study: Aweber vs. MailChimp

Living in a digital age has completely changed the way businesses communicate with their clients. If a business wants to be successful, whether large or small, it is important that they have some kind of online presence. Larger businesses especially [...]