Backlink is a link that directs a user from one website to another website. Web owners get the help of backlinks to increase the traffic of their website. Backlinks are also called as inbound links and another word is used for backlinks that is incoming links. Backlinks are very important because Google give PageRank to a webpage by determining the backlinks of that webpage.
Backlinks are also play an important role in Search Engine Optimization. The rank of a webpage is increased in the search engine by the quality and the number of backlinks. The quality of a link is measured by the content present in the website. Some websites and webpages are created just to give the backlinks to the other websites by getting money; by these the ranking is not improved. Backlinks show the importance of webpage for search engine and it also shows that who is giving attention to it.
The backlinks of reputed and authoritative websites increase the value of website or webpage. The value is increased even more if the themes of the websites are relevant. When a visitor of a webpage clicks on the backlink, it takes him/her to entirely different webpage which is connected with the link. The backlink can be added as a URL or it can also be added as a hyper link. The links can be highlighted so that the visitors know that it is a link and can be clicked.
Link building is the most important thing for the success of a website. It is called the backbone of SEO and these also help in directing the traffic towards the website. Here are some steps with which a webmaster can get high quality backlinks.
Write informative articles with the targeted keywords and submit the articles on different authority websites like hubpages. The quality of the content must be good. Another advantage of submitting articles with useful informative is that if other websites like the article there is a possibility that they pick it up too and link to the articles. This is a great way of building high quality backlinks.
Commenting on blogs is another great way of getting high quality links. It is not an easy task because all the comments are not approved. One way to get the comments approved is to give useful and unique comments. You need to be aware that backlinks with nofollow tags don’t pass link juice.
A webmaster can exchange links with the websites of same topic and theme. Links must be exchanged by the popular websites so that it also helps in improving the search engine rankings.
For getting quality backlinks a web owner can offer the blog’s owner to approve the guest posting in exchange of a link to his website.
A blog owner can get high quality backlinks by submitting his blogs to forums and on social bookmarking sites.
There is no other way to get the quality backlinks than writing for other blogs that are related to your blog, the topic must be same. The value increases with the related backlinks so it is very important that a webmaster guest post on the blogs that are relevant to the theme and topic of his website.