For our beginner level readers, videos are essential tools for viral marketing. They can drive traffic to your website. They can increase brand awareness, increase social media presence. (I bet, you share fantastic videos at your Facebook or Twitter page everyday, right?)
For example, you can see the power of word-of-mouth marketing even at this post. If ted.com would not organize this event, if Kevin Allocca would not make this wonderful inspirational talk, we would not share this with our readers 🙂
By the way, we love our friends at ted.com, they are making magnificent conferences 🙂 If you are not comfortable with English, you can turn the subtitles on at your language. Use the navigation bar on the video player.