Everything evolves over time. If someone need to survive, he should adapt to the changes. The same concept goes with Google Algorithm. Thus, in an average year Google makes near about 500 algorithms changes. These changes are basically done, to make things easier for the end users and improve usability. Competition among the major search engines plays an important role behind this. These are only few reasons why these changes are occurring so frequently.
BRIEF BACKGROUND ABOUT PANDA ALGORITHM
The updated version of “Farmer” algorithm is known as Panda. A small tribute given to the concept developer of this algorithm, Mr. Navneet Panda, the famous engineer of Google.
Overly optimized sites are being penalized with the help of panda algorithm. Panda is playing an important role in ensuring better technological understanding and avoiding duplicity of the same result. When an end user searches something, he certainly prefers appropriate results and wants to avoid redundant results, because nobody wants to waste time on irrelevant things .Panda basically categorized the results, i.e. the most relevant data comes first and less relevant data comes later.
INVOLVEMENT OF WEB PUBLISHERS IN THIS ALGORITHM
Being aware of Google Panda is important for web publishers, i.e. they should not post several pages with the same content. The data should be unique,appropriate and to the point. Web publishers should post only relevant contents on their sites. They should create real value for the visitors.
WHAT IS PENGUIN
Penguin algorithm is developed to improve the search quality . Black hat SEO practice is being cracking down with the help of the algorithm. Penguin decreases rankings for websites that are involved in duplicate links exchanges and other black hat techniques etc.
HOW TO ADAPT TO THE CHANGES
- Be up to date.
- Keep your bounce rate low.
- Get visitors engaged in your content.
- Routine checking of the every small detail.
- Unnecessary contents should be avoided.
- Should be keen in adapting to and accepting the changes, i.e. not sticking with the regular course of action.
These upgrades are actually necessary and they are for the benefits of end users. It will increase the reliability and usability a great deal. So web publishers should view them in the positive light and prepare their plans accordingly.