When it comes to creating successful emails, there are a lot of things to keep in mind. You need to make sure that you have a strong, quality email list full of engaged subscribers who are invested in your business. You also need valuable, relevant content– complete with copy and images– so that you can deliver what your subscribers want.
If you’ve been thinking about adding something new to your email marketing or making changes to your email strategy, it’s a good idea to get a feel for the current email marketing landscape. How to do this? One of the best ways is to get a handle on the stats.
There’s no question that understanding the stats can help you improve your email marketing efforts. For example, using personalization in the subject line makes your email 26% more likely to be opened. Armed with this information, you can add your subscriber’s name to the subject line the next time you send out an email.
Additionally, sending automated emails can generate 320% more revenue than those that aren’t automated. Automated emails are a time saver for marketers. They’re set up once but can be sent automatically anytime someone meets certain criteria. Using an email marketing program that offers this tool is all that’s required.
With this information, you can make moves to add automated welcome emails or abandoned shopping cart messages to your strategy. After all, customers who receive automated emails about abandoned shopping carts are 2.4 times more likely to finish their purchase. They’re also 180% more likely to drive conversions over emails that are sent in a batch.
Stats can help you understand the value of certain tactics, and convince leadership to invest more in the email. They can help you understand how well you’re doing. To see more fascinating statistics, check out 24 Email Marketing Stats You Need to Know.