This infographic will help you understand more about the two common SEO tactics used in the SEO world today. First of all let’s clarify once again what SEO is. SEO stands for search engine optimization, which means keywords related to the topic of your page will be available in your website to help users find it in a much easier way when looking for related topics using the search engines. Search engine consider a number factors to rank websites. To manipulate and influence this ranking process is the main purpose of SEO. This is a simple and rough idea about SEO, however there is much more to it.
The Black Hat and the White Hat terms are used in SEO to determine whether you will create a honest and clear page or stuff your site with keywords and use other dishonest methods to increase the chances of your site to be picked by a search engine. Many users believe that doing the Black Hat method they will be able to widen their chances of being picked by the user or even appear first on Google, however most times this web page owner will end up with a page stuffed with useless and redundant keywords that make the web site become polluted and not easy to understand. This technique often leads web sites to get banned from the internet.
On the other hand if you use the White Hat techniques you will certainly not undergo potential risks nor have a polluted and strange looking web page. Your website will be also rank better in the search engines on a long term basis. The White Hat techniques follow all the legitimate SEO rules and try to respect and provide users the best content available, without over stuffing pages with keywords or related links. Either technique can be found on web pages today, however if you have a web page it is very interesting to understand the good points and the bad points of each one. And remember, being honest is the best way to achieve your goals, no matter where you are.