If you are using Google Analytics for your website, you might be familiar with the bounce rate of your website. The “Bounce Rate Demystified” infographic by KISSmetrics explains what the bounce rate is all about. Bounce rate stands for the percentage of single-page visits. It is the measure of the quality of visit, thus an elevated bounce rate means that the entrance of the site or landing pages are not pertinent to the needs of your visitors. Visitors can bounce from your website by clicking on links to another website, clicking the “Back” button, closing the tab or window, entering a different URL and a session break.
In terms of bounce rate by industry, retail sites typically drive in targeted traffic. Web portals such as Yahoo or MSN also have targeted traffic as well as service sites and FAQ sites. The simple landing pages that have a single action such as “Add to Cart” typically have a high bounce rate as well as the content websites that have a high search visibility.
In order to improve the bounce rate, you should be aware of the factors that affect the bounce rate and useful tips to improve it. Initially, we will discuss the factors that affect the bounce rate. It includes pop-up advertisements, music, surveys or video streaming, search engine rankings of your website, audience type, design of the landing page, advertisement and landing page messages, newsletters and emails, loading time of the pages, links to external sites and the main purpose of the page. Take note that if music and video streaming is present, it has a negative effect on the bounce rate.
There are also tips that help improve the bounce rate. It includes maintaining top rankings, providing content that is relevant, building a navigation system that is easy to use, link to the glossary page that includes definitions for the industry terms, search function, fast loading of pages by utilizing the Google Page Speed plugin, elimination of pop-up advertisements and reducing external links.