It is quite crazy to imagine the huge advertising competition that happens between Google and Facebook. It is also quite hard to know which one wins the game. E-intelligence. com, a leading global full service digital interactive agency brings to you this well- researched infographic that will help you understand a little bit more about the fight that happens between these two global monster websites. Let the fight begin!
For either Google Ads or Facebook Ads you will notice that the top countries that use online advertising are the United Kingdom and The United States of America. There are other countries that use online advertising a lot, countries such as India and Germany. The revenue of the year of 2012 was very different for Facebook and Google. Google had a total revenue of almost $44 billion dollars whereas Facebook had a total revenue of $4.3 billion. Therefore Google was certainly the winner.
The Global online ad market share counts with a much bigger part owned by Google. However, when we analyse the US online display ad market share we will notice that Facebook is slightly ahead of Google. We can also notice that Google reaches many more people than Facebook. For instance in 2012 over $2 billion people were reached by ads, whereas Facebook only reached less than $1 billion people.
Most people usually spend 4 times more time on Facebook than on Google every month, however Google still makes more profit. The values spend in 2012 as the overall online advertising spent was over $43 billion dollars with paid search advertising, $33 billion dollars with online display advertising and finally $12 billion dollars with online classified advertising.
Make sure you take a look at this interesting infographic and learn more about how Google and Facebook fight for the best revenues when it comes to advertising world.