Technology is always changing; the advancement in the digital age means people turn to new platforms for entertainment and news. Consumers are watching their favorite TV shows, news reports and worldwide sporting events on hand-held devices, smart phones, and laptops as busy schedules keep people moving forward to meet work and other commitments.
The convenience of the different platforms is the reason behind the wide spread use. Advertising teams need to keep up with consumer trends with the use of sponsorship bumpers which can be used on a variety of platforms.
Social media has become more and more widespread in the average household. People turn to social media to connect with family and friends around the world. Facebook, Twitter, personal blogs and other social platforms have the potential to reach millions of consumers. Family members can use several social media sites. With the right type of advertising, the social sites could provide high traffic to a company’s website and physical location.
One of the best aspects of these social media sites, startup advertising can begin with minimal costs. Marketing a new product just takes a general knowledge on the use of the social sites. The social sites offer target options which should be implemented as way to find the right population for the ad to reach based the specifications of the product or service.
The right type of ad could attract the attention of thousands of consumers who will share the information with their own personal social contacts. The direct response advertising will provide more exposure to the ad source. A consumer can follow the link the back to a site to purchase a product or view services.
A small advertising clip can target millions of consumers. Everyday people turn to YouTube, Vimeo and other video social sites to watch a variety of programming. The sites like YouTube give the viewers a chance to pick the type of videos to view. Apps can be downloaded to handheld devices or smart phones to allow for television viewing at the person’s convenience.
Millions of people will spend hours on these social sites viewing anything from cute cat clips to full length movies. Where others will spend time catching up on their favorite television program through the use of an app. Taking advantage of these consumers viewing trends with sponsorship bumpers can result in more sales and foot traffic into the place of business.
The video clips will need to be short and to the point. Many of the clips on the video sites are less than 15 seconds. Advertisers will have to get the point across to the consumer immediately before turning the ad off. The marketing team behind the ad will have to make the call to action (CTA) within the first four seconds to keep the viewing watching the ad.
Technology will continue to change which means advertising options will need to change to keep up with growing demands. Gone are the traditional television advertising spots of the 50’s and 60’s which captivated audiences. Now, the ads must feature a CTA to keep consumers interested. Search Engine Optimization (SEO) should be implemented to create searchable content.
The ads of today need to be technological advanced to match the changing landscape of digital television audiences. Space City Productions can help with all these demanding technological changes. A creative, refreshing view on a company’s product or service can be made into a high quality television advertisement without sacrificing a large portion of the advertising budget. The right ad campaign featured on digital platforms could result in larger profits.