Gmail’s “Promotions” Tab: Good or Bad for Email Marketing?

If you use the Internet to promote your business in any way, surely you are aware that Google is the driving force for the success of your marketing efforts, as well as your overall business. You are likely aware that [...]

Advantages and Disadvantages of Email Advertising

Since the early days of the internet businesses have been able to take advantage of the many benefits offered by email. Emailing is just one of the best ways to exchange information because it doesn't require a direct line of [...]

Case Study: Aweber vs. MailChimp

Living in a digital age has completely changed the way businesses communicate with their clients. If a business wants to be successful, whether large or small, it is important that they have some kind of online presence. Larger businesses especially [...]

Ditch the Paper – Email Marketing is the “Green” Way to Go

Even if you are brand-new to doing business online, you have probably been told that you need to build “a list.” You've been told that this list is your real key to real profits. The potential to make money is [...]

Email versus Direct Marketing: On Which Should You Concentrate?

By now, you have heard at least a few dozen times that you have to have an email list if you want your business to succeed. You've been preached at about the virtues of email marketing and have heard at [...]

Infographic: Important Stats and Facts of Email Marketing

We send e-mails every single day. We use email to communicate most of the times, in fact we use more emails than any other communication method. If we compare the number of emails sent with the number of phone text [...]

Case Study: Co-Founder Ben Chestnut Talks About MailChimp

Mail Chimp is an email marketing service provider - user signs up and selects the package (based on price and no. of emails) that suites best for his/her business. The user can then create beautiful and attractive emails and send [...]