Tips to Make Your Website Ready for the Mobile-First Index

Since last year, Google has forewarned users of incoming changes to its ranking algorithm. With mobile search traffic accounting for nearly 60 percent of all traffic in the last 12 months, growing drastically and expected to do so on a [...]


Advanced SEO Trends to Follow in 2018

It seems that 2018 is going to be an exciting year for SEO. In today’s cut-throat competition, one thing that is constant is the change in SEO strategies. Search Engine Optimization is generally a process of affecting the site’s visibility [...]

5 Hidden Aspects Of PPC One Must Learn

Paid advertisements have been accelerating the rates of Return On Investment (ROI) of every small & large scale businesses for many years. Enterprises hire a digital marketing agency to invest their marketing money in PPC campaigns. Pay-per-click plays a crucial [...]

How To Build ROI-Focused SEO Strategies

It is a well-known fact that SEO framework is important to boost the brand value of the company among the online users. One of the most important factors that have to be kept in mind is the objective of the [...]

Put Google+ to Work for Your Business

With more than 500 million accounts of which 359 million are said to be active users, it would be a mistake for your business to overlook Google+ when choosing which social networks to use. While there is some debate about how many [...]

Case Study: Google’s Author Rank

There have been many advances in the way that Google prioritizes it’s search results, and one major change to have emerged over recent years is Google Plus. This is a social networking platform and tool created by Google which is [...]