Tips to Make Your Website Ready for the Mobile-First Index

Since last year, Google has forewarned users of incoming changes to its ranking algorithm. With mobile search traffic accounting for nearly 60 percent of all traffic in the last 12 months, growing drastically and expected to do so on a [...]

Advanced SEO Trends to Follow in 2018

It seems that 2018 is going to be an exciting year for SEO. In today’s cut-throat competition, one thing that is constant is the change in SEO strategies. Search Engine Optimization is generally a process of affecting the site’s visibility [...]

5 Hidden Aspects Of PPC One Must Learn

Paid advertisements have been accelerating the rates of Return On Investment (ROI) of every small & large scale businesses for many years. Enterprises hire a digital marketing agency to invest their marketing money in PPC campaigns. Pay-per-click plays a crucial [...]

How To Build ROI-Focused SEO Strategies

It is a well-known fact that SEO framework is important to boost the brand value of the company among the online users. One of the most important factors that have to be kept in mind is the objective of the [...]

Video: Google Data Centers

Did you ever wonder where we connect everyday when we use one of Google's products? Where do they store this huge data? I found couple videos and embedded them below, let's see what is going on behind the scenes. CBS This Morning, Up [...]

Video: Common SEO Mistakes

Maile Ohye, one of the lead developers at Google discussed in one of her videos common SEO mistakes that webmasters can make with their sites. SEO, or Search Engine Optimization, is something that webmasters place great value in because it [...]

Video: Focusing on PageRank

Matt from the YouTube channel, GoogleWebmasterHelp, posted a video that answers a common question that webmasters have regarding their sites ranking. This is such a common question for webmasters because of how important it is for their website. In order [...]

Put Google+ to Work for Your Business

With more than 500 million accounts of which 359 million are said to be active users, it would be a mistake for your business to overlook Google+ when choosing which social networks to use. While there is some debate about how many [...]

Best Techniques to Build Author Rank

Taking ownership of your high quality web content is important in the success of your online marketing strategies. Google takes note of your rank as an author, so increasing your Author Rank is becoming an important part of SEO. You [...]

Case Study: Google’s Author Rank

There have been many advances in the way that Google prioritizes it’s search results, and one major change to have emerged over recent years is Google Plus. This is a social networking platform and tool created by Google which is [...]