How To Use A Contact Form To Turn Traffic Into Customers

Any website worth its salt has a "Contact Us" page, where visitors and potential customers can send a question, message, complaint, or other feedback to the host business. Usually, it's a page with an email link, phone numbers, maybe even [...]

Using Big Data To Improve User Experience And Make More Money

It seems that these days if you want to make big money, you need to use Big Data. Big Data is information that is deemed too large and/or complicated for traditional tools to obtain, process, and store. It's an exponential [...]

Are You Spending Enough on Marketing? How to Tell

If you're in business, you're in competition - competition with your rivals and competition with the cluttered noise of a billion different salesman screaming on the Internet. Your online marketing strategy can do more to propel your company forward than [...]

6 College Courses to Help You Better Understand Online Marketing

Even decades after its debut, the Internet continues to be a booming source of professional opportunities. This rings true for the marketing profession, which turns more and more frequently to the Internet as a tool for success. If you're looking [...]

Ditch the Paper – Email Marketing is the “Green” Way to Go

Even if you are brand-new to doing business online, you have probably been told that you need to build “a list.” You've been told that this list is your real key to real profits. The potential to make money is [...]

Email versus Direct Marketing: On Which Should You Concentrate?

By now, you have heard at least a few dozen times that you have to have an email list if you want your business to succeed. You've been preached at about the virtues of email marketing and have heard at [...]

Mass E-mail Marketing of Products:The Better Option

E-mail marketing incorporates the sending of mass e-mail, which basically involves sending of many emails at once with the sole purpose of marketing your goods and services. For others, the idea is to create awareness of the existence of a [...]