What Is The Role Of a Digital Marketing Agency?

The vast rise in the use of the internet as a marketing and advertising communication tool has changed the role of the traditional marketing and PR agency to one which utilises all digital resources for companies to drive results in [...]

Freebie: 70 Social Media and Network Icons

Social media and online networking need to be constantly fed with fresh and exciting icons, that’s why the great team at Vecteezy put together this surprisingly cool freebie: 70 Social Media and Network Icons. Screens, clouds, clocks, arrows, hands, photos, video, [...]

Are You Spending Enough on Marketing? How to Tell

If you're in business, you're in competition - competition with your rivals and competition with the cluttered noise of a billion different salesman screaming on the Internet. Your online marketing strategy can do more to propel your company forward than [...]

Put Google+ to Work for Your Business

With more than 500 million accounts of which 359 million are said to be active users, it would be a mistake for your business to overlook Google+ when choosing which social networks to use. While there is some debate about how many [...]

Infographic: The Use of Social Media in Schools

This time oBizmedia, a group specialized in creating infographics brought to us an interesting infographic about the usage of social media in schools. We all know that children and teens spend most of their time tweeting, liking posts on facebook [...]

Case Study: Founder Kevin Systrom Talks About Instagram

Instagram is a program (application) that allows users to share their photographs with each other and it also forms a social network to mingle-up with friends. Instagram was launched in October 2010.  It basically allows its users to click an [...]

How to Use Pinterest to Drive Traffic to Your Website

Pinterest is a social networking site which has been started with a unique concept and become one of the most popular one in a very short time. Pinterest has proven record that it helps website publishers to drive more traffic [...]

How to Manage Your Community on Google+

Google+ is a social media website which if used properly can be a very effective social media tool and can generate results as required. If a share of the time that is put into other networking sites can be put [...]

How to Improve Your Twitter Presence

You can open accounts on different social networking sites in a few minutes. However, building a strong network and improving your social networking presence is time consuming and it requires a lot of planning and organized activities. The trickiest part [...]

Online Advertising 101: Facebook Advertising for Dummies

This article talks about the ways of advertising using Facebook as a media. The functions discussed are general perspectives that need to be kept in mind while creating the advertisements. These discussions aim at improving the overall experience on Facebook. [...]

Case Study: Making a Splash in Social Media by Alexis Ohanian

Alexis Ohanian co-founded Reddit, a social-voting news website. He starts his conversation with explaining what a news website is about. It is about the main news being on the front page and the support material on the web. In his [...]

Case Study: This Revolution Will Be Tweeted

In the video below, Clay Shirky has based his conversation on the rapid change in the internet landscape. He talks about how this new age two way media which uses a many to many model has changed history. He supports [...]

Case Study: CEO Jeff Weiner Talks About LinkedIn.com

LinkedIn’s foundation stone was laid by Reid Hoffman and his team members from PayPal and Socialnet.com in 2002. LinkedIn was then launched in May, 2003 for the people of America.  Reid is company’s ex-CEO and nowadays the Chairman of its [...]

How to Use Pinterest for Business

Pinterest is a much-loved and user-friendly site that thousands of people visit everyday. Hence promoting your business using Pinterest is worth your time and effort. The name of the site perfectly describes the concept behind Pinterest. The profile format is [...]

Getting The Most Out Of Your Facebook Fan Page

"Pages" on Facebook are powerful tools for communicating with your customers, visitors and fans. However, at first glance, it may seem difficult to use them. For this reason, I would like to help you by summarizing some easy steps in [...]

SEMrush: The Best Tool For SEM & SEO

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