Video: Focusing on PageRank

Matt from the YouTube channel, GoogleWebmasterHelp, posted a video that answers a common question that webmasters have regarding their sites ranking. This is such a common question for webmasters because of how important it is for their website. In order to show up in relevant searches, websites need to have a good PageRank, otherwise they will show up much lower on the list, which will have a huge effect on how much traffic the website gets.

Why PageRank Might Not Change

The first thing to remember is that Google PageRank updates periodically, so just because a site makes a number of changes and upgrades doesn’t mean that their PageRank will instantly change. This does not mean that the site isn’t benefiting from the changes though. PageRank focuses specifically on how much the site is being linked to, so it will naturally take time to improve, but as the overall quality of the website improves, there is a greater chance for the website to start being linked more and more. It is important to remember is that PageRank does not necessarily reflect on the quality of what is on a site, so sites with a lower PageRank shouldn’t completely change their content thinking that they put up something that was wrong or not relevant.

Video: Why isn’t my site’s PageRank changing?

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2 Comments

  1. rekcuskcid halla October 3, 2014 at 8:17 am

    Not sure if I understood your idea of “improve ranking”. After all it’s not all about updating the website, also not just the quality itself. Unless you’re speaking about the quality of backlinks maybe as they still count a lot. Let’s take my friends website for example http://pcbus.co.uk He took his website down for maintenance several months ago yet he kept PR3 which, I must say, is quite hight for a one-page website with hardly any content on int. With almost no outgoing links and a bunch of mixed-quality backlinks he was able to keep his website within PR3 and quite high in search engines for a few phrases he was mostly interested in. I wonder now whether he will ever complete his update and how well will rank his new website, should he add some quality content to it.

    • Aykut Pehlivanoglu October 3, 2014 at 8:47 am

      Hi, thanks for heads up 🙂

      This is a guest post which “had” an irrelevant paragraph. So I removed that paragraph.

      You are right with your comment. PageRank solely depends on backlinks from other websites. I have couple websites with PR3-4 that are not active now. As long as other web pages keep their links to these websites, my PR values exist in Google’s index.

      I don’t know what will happen in future though. Maybe Google will decide to cancel link juice coming to offline (or maybe not fresh) web pages after a while.

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