If you would like to know a little bit more about some things that the SEO industry simply do not seem to understand well, there they go! Some people believe that Google has made a few changes on SEO over the last few years simply to increase their revenue, well this is not true. In fact, Google has created Panda and Penguin in order to increase the quality that people would get online. It is even a nicer way to have your content on the web. Panda and Penguin decreased the revenue for Google because not only did they cost a lot of money but they also cost more to run because Google want to provide users the best content possible. There is no conspiracy theory going on here.
Sometimes some SEO workers spend too much of their time on link building. Many people waste their times too engrossed with building links that they forget other much more important things such as advertising their page on social media marketing environments. This would increase the chances of the company improving its status online, much more than only links. Google analyses much more than if your sites has links. Google will analyse what makes your site fun to users, compelling and also trustworthy. If Google thinks your site is all of that then you will be rated better, whether you have a lot of links or not. You can advertise your page on many different social media pages such as Instagram, Facebook, Twitter, Pinterest and much more. You can also analyse certain aspects of your page such as speed and design, that way you would be able to provide users a much nicer experience when accessing your web page. You would get stunned when you see that this will increase the number of visitors that check your website.
Video: What are some misconceptions in the SEO industry?
(YouTube Release: Jun 3, 2013)