Webmasters are always looking for ways to improve their rankings on search engines. While there are many positive steps that can be taken to improve ranking, it is also important to take a look at what kind of things have a negative effect on ranking. Most of the time, when a site does something to improve their ranking it is correcting a mistake that was naturally hurting their rating.

Page Speed

A question that webmasters commonly ask is if their page speed has anything to do with how they get calculated into their ratings. While page speed isn’t the sole determining factor, it is something that can influence search results. For the most part, this isn’t something that webmasters need to concern themselves with. According to Google, only outliers are really taken into consideration, so that means a page will have to be loading exceptionally slow compared to the average load rate of other pages. This is important because it means that if there’s a site that happens to have an incredibly fast page speed, all the other pages aren’t going to immediately suffer as long as they are within the same speeds as the rest.


Location is something that has an effect on page speed. Certain sites are going to take longer to load because of where the webmaster is located in the world. Some parts of the world also naturally have better or worse internet, which is something that matters for whoever is hosting the site. Search engines will try to take these factors into consideration, but unfortunately it can be a little complicated to factor in. Normally though, it is dependent on the user that is doing the searches. Native sites are more likely to show up in a higher ranked place, and some search engines will even mark sites outside of the native area as being international.

Video: Is page speed a more important factor for mobile sites?

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