Once again Google Webmaster help brings Matt Cutts to help us understand a little bit more of Google’s updates. Google has already integrated the Panda upgrade on their indexing process. Such update might affect some websites, however most of them do not know whether their site was hit by such indexing. Web publishers also wonder if even after being hit by Panda, if they were able to fully recover from such hit.
For those who do not know, Panda was created and aims at websites that are of lower quality. Every month changes were made and then Panda was created and indexed completely. Panda doesn’t affect web publishers who try to keep their content with as much quality as possible. Therefore, you should only worry with panda in case your site does not have interesting content that people would like to read and would enjoy. Panda would pretty much affect sites that do not have a content that is good or even misleading content, for example, if your site is about let’s say food and then when you open the site you will only find information regarding a product to sell or even things that have nothing to do with food. Another type of content that would be qualified as a low quality content is one that contains too many mistakes and that is not clearly displayed to the viewer.
So if your ranking is getting lower, make sure you check your content and check whether your content is not getting behind. It is easy to change this situation! If you add a few updates and fix duplicated content for example, your site will certainly look much nicer and will have people checking it out once again. If your site is good and is updated frequently with interesting content there is no need to worry about Panda. You will be able to see whether your changes had you overcome Panda as soon as you see your rank going up again!
Video: What should a site owner do if they think they might be affected by Panda?
(YouTube Release: Sep 11, 2013)