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World’s #1 Website Value Calculator

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How does Worth Of Web Calculator work?

Aykut (founder) explains:

Our users come up with these questions often:
“How did you calculate this website's worth?”
“How did you estimate these numbers of visitors and pageviews?”
“How did you calculate daily, monthly revenue? We don’t make any money with our website.”

I will try to explain basics about our algorithm here.

We use public traffic ranking data to start with our calculations.
We use Alexa Rank to estimate traffic figures; visitors, pageviews.

Revenue of a website:
We use our traffic estimation to calculate “potential” advertising revenue of a website. We know that every website is unique. Some sell stuff online which is impossible for us to know how much they make. Some do not use advertising or any other type of revenue source, so our figures will show only potential of that website. We “assume” that the website is using ads and affiliate programs to make money.

Ranking of a website:
Estimated website worth: We calculate it based on our estimation for daily, monthly, annual revenue.
WOW Score: We calculate it based on traffic figures we used.
WOW Rank: We give it a rank based on WOW Score.

Accuracy of Worth Of Web Calculator:
Our mission is to provide a test / comparison tool to help you track your progress. Improving websites, blogs, and online businesses is a difficult task. We are in this industry. In the past, we tried to improve lots of websites. We felt the need for a tool that could create a score / ranking to track our progress and to compare ourselves to competitors.

We are totally aware that it is practically impossible to be accurate with these estimations. After all, we are using public ranking systems which are not so accurate in the first place. Then we build our report based on these numbers and on our assumption that website is working on advertising/affiliate revenue model. So please don’t expect anything 100% accurate.

* Note for PageRank:

We were using PageRank in our calculations earlier, but we stopped using it after Google change their policy on sharing toolbar PageRank. Now we only show it on our reports as an indicator.

There are 2 types of PageRank. One that Google uses in their algorithm internally, they continue to update it regularly and it is still part of their engine. Second that you see around in browser toolbars, calculators (like on Worth Of Web Calculator), they didn't update it for a very long time. So it does not mean that your off-site SEO efforts are for nothing, your "real" PageRank continue to change every day. Just Google does not update "toolbar" PageRank every 3-4 months as they used to earlier. Why don't they update toolbar rank? Because people abused it, focused on just that rank, not user experience.