There are several different types of this software. Some manages sales, others are built to manage marketing, and some only track appointments. The type of software you choose for your business is up to you, but it is important—if you want your business to be profitable—that you implement some type of this software. Here are five reasons why.
#1: Information Storage
CRM software stores everything you could ever want to know about your client or customer and makes it easily accessible to you. For example, you can use this software to track birthdays and to remind you when it is time to mail a birthday card to a specific client. Your clients will appreciate that you remember important details about them (as well as the work you’ve done together) which builds trust and loyalty which, ultimately, leads to more sales.
#2: Customer Tracking
If you run a larger business, CRM helps you keep track of what each of your customers is buying. This, in turn, helps you tailor fit deals and specials to fit that specific customer’s buying habits. A good example of this is the store loyalty card. Every time that card gets swiped, information about that transaction is uploaded to CRM software. This information is then used to issue you rewards based on the purchases you have made (like printing out a coupon for a shampoo you purchase the most often).
#3: Relationship Tracking
The last thing you have time to do is sort through all of your emails, looking for the one in which you and a client discussed a specific type of promotion that the client has decided he wants to implement. With CRM, you can search for that email and have it within seconds—even if it is something you only discussed once, two years ago. This impresses your customers, makes you look even more professional, and helps you better serve clients—all of which bring in more sales (for you and them).
#4: Use One Experience to Inform Another
Not only can CRM help you track individual clients and buyers, it can help you track different types of projects and different types of clients, customers, and buyers. This means that when Client A tells you that he wants to try Sales Building Exercise 2, you can look up that exercise and see whether it has helped other clients that you work with. You can talk about how that same exercise has helped or hurt Client B and what you would change to tailor it to Client A’s needs (or explain why a different exercise altogether might be more beneficial).
#5: Team Building
If Employee A has consistent success with Sales Exercise 2 but Employee B does not, you can use your CRM to see how each person is approaching the exercise. You might even decide that Employee A’s techniques should be used by your entire sales team. This helps make your sales team more effective and clues you in to the value Employee A adds to your company (which makes reviews easier and helps you decide which employee most deserves a promotion and how to figure out bonuses, raises, etc.).
These are just five ways that CRM can help you make your business more profitable. You can find out more about how CRM can help boost your sales here.
Erin Steiner is a freelance writer who writes about small business, internet, and entertainment topics and sometimes other stuff just because it’s fun and she likes to learn.