Ever since businesses learned that they can have their own websites and that they can use this to market and leverage their business, a large number of them have been trying to fully utilize what the Internet and their websites can do. It is not surprising that search engine optimization took off uncontrollably – the chance to get to the top of search engine rankings seemed like finding the perfect recipe for business marketing.
However, with the huge evolution of SEO, there is also no single strategy that will ensure a hundred percent success. The mistake that many local businesses make is applying SEO strategies that are best applied globally rather than locally. What would work better is to apply SEO practices that target the local market. Below are some of these local SEO tips and tricks to help you get started.
- Keep your locality in your keywords. Aside from targeting specific keywords for your business, you also need to target the locality where your business is based. Include a geographical modifier in your keywords and make sure that your website reflects your local address as well. Aside from this, try to include the local name you are targeting in most of your business information.
- Build your business information in local websites. It is automatic for most to properly update their websites with the correct local information, but you will have to make sure that this is properly reflected as well in all business information you put in other local websites such as local directories.
- Engage your market in social media. One of the best ways to engage the local market is to get into social media and interact with your audience there. Social media has grown so much in importance in terms of increasing a business’ visibility among the local market. Many companies that offer SEO consulting services will almost always market some kind of social media management service to local businesses.
- Keep track of user reviews. If your business gets a healthy dose of user reviews, then encourage it by all means! Good reviews will definitely bring more clients to your business while bad reviews will provide you with insight on what your business may need to improve on. Hence, read user reviews and respond to them if you can, regardless if it is to thank the user for the good review or to clarify issues and gather additional feedback from a user for the bad review.