More and more people want to solve all their SEO tasks in one place. Instead of buying different tools limited to several features, experts prefer toolkits. Looking for the SEO tool to automate your working processes, you’ve definitely come across SEMrush.

It’s a popular platform for digital marketing management. SEMrush combines keyword research, competitor analysis, site audit, and backlink analysis features. With its in-depth website analysis, you can identify opportunities to boost your SEO performance.

However, everything has its cons. For SEMrush, it’s the price. The tool’s pricing starts at 99.95$ monthly. Pretty much for the cheapest plan, isn’t it? Of course, ten years ago you could say: ‘OK, the price is high, but there are no quality alternatives on the market.’ Today the niche is full of great tools with a much better price-to-functionality ratio.

So, if you don’t want to pay for a big name and have time to look into the issue, this article is for you. I’m going to review the best SEMrush alternative – Serpstat.

What is Serpstat?

Yes, from the previous paragraph, you’ve already discovered it’s the best SEMrush alternative. But let’s go serious and identify why this statement is true.

Serpstat is an all-in-one SEO platform embracing SEO, PPC, content marketing, and project management tasks. The tool’s features include:

  • SEO & PPC keyword research.
  • Keyword difficulty evaluation.
  • Missing keywords collection.
  • Backlink analysis.
  • Competitive research.
  • Domains or URLs side-by-side comparison.
  • Batch analysis of up to 200 domains.
  • Rank tracking.
  • SERP research.
  • Competitors’ changed positions review.
  • Advertising analytics.
  • Keywords grouping.
  • Site audit.

Competitive advantages

All the listed features are essential, but many other SEO tools provide them as well. So, what actually makes Serpstat not just one of SEMrush alternatives but the best one? Apart from the standard set of functions, Serpstat provides various competitive advantages. In the following paragraphs, I’ll compare some of Serpstat and SEMrush features to help you feel the difference between these tools.

Keyword Research

Keyword research is the feature most of the SEO experts look into buying an SEO tool’s plan. Most of them seem to be more or less similar. However, even the smallest differences may matter a lot when they influence your working process.

Keyword Database

At the moment, SEMrush USA keyword database counts 1.4 billion keywords. At the same time, Serpstat provides 2.14 billion keywords in the USA database. It’s impossible to overlook such data, as it influences your keyword research a lot.

To illustrate it, I’ve analyzed the ‘iphone cases’ query with both tools. In the result, Serpstat identified 258,815 keywords, while SEMrush provided 217,320 words (that is more than 40K less). A pretty significant difference, isn’t it?

Search Questions

Keyword research with Serpstat isn’t only more comprehensive but also more convenient. Both reviewed platforms provide users with question-based keywords containing the queried phrase. However, SEMrush’s Questions report doesn’t sort the results by the wording of the questions, while Serpstat does.

Such a feature lets content marketers quickly identify types of questions their target audience asks. Due to such a grouping, you don’t need to sort the queries manually.

Website Analysis

Domain Analysis: Tree view

When optimizing your website, you often need to see which of the website’s pages rank for the specific keywords and what positions they rank for. Still, switching between different URLs to analyze this data is very time-consuming.

For this purpose, Serpstat team developed the Tree View report. It lists all the domain’s pages and keywords they are ranking for. On the contrary, SEMrush only shows you the list of your domains’ URLs so that you have to click through to see their keywords.


Pro tip: Use this report to find out which of your websites’ pages have almost made it to the top-10 for target keywords. It lets you discover the content that needs some juice to reach the first page of search results.

With Serpstat, you can find out how to improve internal linking on your site. To get a list of keywords that can be used as anchors in internal backlinks, open Filter and set the value of Domain position for a keyword between 11th and 20th position.

URL Analysis: Missing Keywords

It’s a unique Serpstat feature. Missing Keywords report collects the keywords your analyzed URL doesn’t rank for, while your competitors do. Serpstat analyzes the top-10 search results to create the report.

Other URLs of the domain column points if any of the other pages on your website ranks for this keyword. You’ll see the position of the page in SERP near its URL. If None appears in this column, it means that none of your pages ranks for this keyword in the top-100 Google search results.

This feature will help you collect missing semantics quickly to outrank your competitors.

Keyword Grouping

Creating semantic core of your website, you should not only collect the right keywords but also know how to arrange them. Keyword clustering is a feature that helps you create a site’s SEO architecture and collect the right keywords for specific pages. For this purpose, SEMrush Keyword Magic Tool sorts semantically related keywords into groups by search topic. Nonetheless, you can’t do anything to customize the resulted clusters.

On the contrary, with Serpstat Keyword Clustering tool you get much more opportunities. It lets you add a list of the keywords you’ve collected and configure clustering methods. The selected method will influence the connection strength of the keywords in the resulted groups.


Almost all the SEO tools provide API access that lets their users get customized reports. The rights API should facilitate the whole process of data collection. It lets experts easily integrate analytics provided by SEO platforms into their custom interface tools. However, different tools have different prices, terms of use, and the types of reports you can request with their API.

Let’s review the APIs Serpstat and SEMrush provide. SEMrush API is accessible for Business plan users only. This plan costs 399.95$. Using it, you’ll get 50,000 results per analytics report. With SEMrush API, you can request reports on domain or URL analytics, keyword research, etc. and sort the results by various parameters.


Serpstat API is available from plan B that costs 69$ a month, or you can contact the support team to get as many API limits as you need for a reasonable price. The keyword, domain, and URL reports’ results can be filtered by all the criteria available in Serpstat interface (keyword difficulty, search volume, number of words, etc.).

Moreover, you don’t need significant expertise to use its API. Serpstat team created a document with built-in scripts. It resembles the tool’s interface, so it’s pretty easy-to-use. To get the report using this document, you need just to enter your token, choose the database, and select the right API method:


Bonus: Checklist

Building an SEO strategy is impossible without setting specific tasks and elaborating the action plan. To make it easier, Serpstat provides unique Checklist feature. It’s a to-do list that lets users set SEO tasks and monitor projects being carried out. With Checklist, you can control your own effectiveness, or organize your teamwork. Choose ready templates for each SEO task or create your customized ones.


A big name isn’t equal to a quality

Deciding on the SEO tool that is right for you isn’t an easy thing. It always depends on your goals and the time you can spend looking into the issue. In this article, I’ve highlighted the most crucial advantages of Serpstat compared to SEMrush. Want to discover more about Serpstat features? Feel free to request a demo and discover how you can benefit using Serpstat.

Thanks for reading!
  • Share: If you know someone who might find this helpful, please share it.
  • Related Posts: Check recommended posts from our blog below.