One of the most frustrating things that some users might experience when searching for something is getting a page that seemingly has information, but then when the user actually goes to it the page is just an ad for another search page. For example, say a user was looking for a review on a specific type of printer. They would go to Google or their search engine of choice and try to find a review about their printer. The first few results look promising based on the description, saying they have reviews for that printer, but then when the user goes to the page, it turns out to be a page from another search engine or site that says there are no reviews on that printer, but since it had the name of the printer on the page it still showed up in the search.
Users don’t have that many options when they get redirected to these useless search pages. The best thing that they can do is mark the page as spam, an option that most search engines will have. Popular search engines like Google even offer options for users to directly report these types of sites. Users can try to contact the owner of the site as well, but in most cases the webmaster is doing it on purpose to generate hits.
Not every webmaster is guilty of advertising empty pages just for hits. Webmasters have the option of blocking empty pages from showing up in search engines, and then simply unblocking them once the page actually has some information on it. It might seem like leaving the pages will generate a lot of hits, but ultimately the users will only visit the page the one time before marking off the site as being unreliable, so in the future they won’t even consider the site, and webmasters should always be striving to give their users a reason to return to their sites.
Video: Does Google take action on automatically generated pages that provide no added value?
(YouTube Release: Sep 4, 2013)